• Skip to primary navigation
  • Skip to content
  • Skip to primary sidebar
  • Skip to footer

Footnote

Footnote.co

Showcasing research with the power to change our world

  • Facebook
  • Twitter
Footnote
  • About
  • Contributors
  • Partner With Us
  • Press
  • Projects
  • Academia
  • Business
  • Education
  • Government
  • Health
  • International
  • Science
  • Society
  • Technology
Silvia Bellezza

Silvia Bellezza

Doctoral Candidate in Marketing, Harvard Business School
Harvard University

Disciplines: Business

Silvia is a fifth-year doctoral student in the Marketing Unit at the Harvard Business School. Her research investigates how consumers use products and brands to express identity and signal status. For example, one of her projects explores the conditions under which nonconforming behaviors, such as wearing red sneakers in a professional context, lead to inferences of higher status in the eyes of others. In another project, she analyzes intergroup dynamics in the domain of exclusive brands and demonstrates the positive effects of non-core users of the brand, the “brand tourism effect.” Silvia’s other research interests include the consequences of product ownership and counterfeit goods. Prior to coming to Harvard, she worked for five years in the marketing departments of Danone and L.V.M.H. Silvia earned her B.A. with honors in Economics from LUISS University in Italy and her MBA from IESE Business School in Spain.

Website: http://www.hbs.edu/faculty/Pages/profile.aspx?facId=523937

Articles

Red Sneakers & Sweatshirts: The Surprising Upside Of Standing Out
Best Foot Forward

Red Sneakers & Sweatshirts: The Surprising Upside Of Standing Out

By Silvia Bellezza, Francesca Gino & Anat Keinan, Harvard Business SchoolJanuary 22, 2014

Why do some top CEOs skip the suit in favor of casual wear? New research explores when bucking social norms can actually pay off.

1

sidebar

Footer

About Footnote

Footnote is an online media company that increases the impact of academic knowledge by making it accessible and engaging for new audiences.

Learn more about Footnote and our contributors.

Follow us on Facebook and Twitter.

Partner with us to increase the impact of your research.

Sections

  • Academia
  • Business
  • Education
  • Government
  • Health
  • International
  • Science
  • Society
  • Technology

Projects

  • Babson College
  • The Collaborative
  • Genomic Medicine
  • Making Research Reliable
  • Robotics
  • Works Cited Podcast

© 2019 Footnote