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Consumer behavior

intuition
Eradicating Irrationality

Combating Bad Intuitions With Good Science

Dan Ariely, Duke UniversityJune 18, 2014May 22, 2017
Better Business

The Benefits Of Buying Local

Dawn King, Brown University & Joseph Ilacqua, Bryant UniversityMay 6, 2014May 17, 2017
theater seats
Misdirected Money

Why We Try (And Fail) To Keep Sunk Costs Afloat

Suzannah Weiss, FootnoteFebruary 28, 2014May 17, 2017
Best Foot Forward

Red Sneakers & Sweatshirts: The Surprising Upside Of Standing Out

Silvia Bellezza, Francesca Gino & Anat Keinan, Harvard Business SchoolJanuary 22, 2014May 19, 2017

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