Anat Keinan is an Associate Professor of Marketing at Boston University’s Questrom School of Business. Her research interests include branding, symbolic consumption, consumer wellness and well-being, luxury marketing, consumer self-control, authenticity, and the consumption of experiences. She received her Ph.D. in Marketing, with distinction, from Columbia Business School. Professor Keinan is the winner of the 2011 Ferber Award for her research on collectable experiences, and the 2018 AMA Erin Anderson Award for Emerging Female Marketing Scholar and Mentor. She was twice ranked by the American Marketing Association as one of the Top 50 most productive scholars in the premier marketing journals in the past 5 years. Her research was selected for the New York Times Magazine’s Year in Ideas issue, and recognized as the Journal of Consumer Research best paper award finalist in 2009, 2014, and 2017. Prior to joining BU, Professor Keinan was on the faculty of Harvard Business School for over a decade. Her HBS case studies on branding and luxury marketing have been featured in the HBS Premier Case Collection and Poets & Quants.