Why Entrepreneurs Shouldn’t Chase Media Buzz
By Andrew Zacharakis, Babson College & Alisa Jno-Charles, Indiana University
Entrepreneurs need to balance building the company and building the brand.
Andrew “Zach” Zacharakis
Disciplines:
BusinessAndrew Zacharakis is the John H. Muller, Jr. Endowed Professor in Entrepreneurship and the Director of the Babson College Entrepreneurship Research Conference. He previously served as Chair of the Entrepreneurship Department and Director of the Arthur M. Blank Center for Entrepreneurship at Babson. In addition, Dr. Zacharakis was the President of the Academy of Management, Entrepreneurship Division. Dr. Zacharakis received a Ph.D. in Entrepreneurship & Strategic Management from the University of Colorado and an M.B.A. from Indiana University, Bloomington. He is the co-author of five books and his professional experience includes positions with The Cambridge Companies (venture capital), IBM, and Leisure Technologies.
