How Footnote Increases the Impact of Academic Research
Footnote‘s mission is to impact society through the dissemination and application of knowledge. We offer the academic community an opportunity to play an active role in determining how their research and expertise is shared, portrayed, and used.
Strategic
Communication
We partner with research centers and communications teams at institutions including Babson, Brown, Carnegie Mellon, Columbia, and Harvard to develop strategies for increasing the impact of their research. We help them identify compelling topics, target audiences, appropriate content formats, and potential publication partners.
Content
Creation
We have collaborated with more than 150 scholars from schools like Johns Hopkins, MIT, UC Berkeley, and Yale to create engaging, accessible, evidence-based content showcasing their research and expertise to a wider audience. Our editors work closely with these scholars to translate their research and ensure their ideas are represented accurately.
Publication and Promotion
We help our partners disseminate this research-driven content through social media, university promotional channels, and mainstream media partners including The Atlantic’s Quartz, The Boston Globe, Entrepreneur, Fortune, Harvard Business Review, Inside Higher Ed and The Washington Post.
By communicating academic research and ideas to new audiences, Footnote supports universities, research centers, communications staff, and individual scholars in expanding their impact. Universities that increase the reach and influence of their scholarship are better able to inspire and engage faculty, secure support from funders and policymakers, enhance their research reputations, invigorate alumni investment, attract prospective students and faculty, and prepare students to apply their knowledge after graduation.
Footnote is also part of the broader conversation about engaged scholarship and increasing research impact. We partner with organizations like the American Association for the Advancement of Science (AAAS) and the Arnold Foundation to share new ideas about how to strengthen and more effectively communicate academic research.
For a consultation on how to achieve your communications goals and help your research have a broader impact, please contact us below: