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Tianshu Sun

Tianshu Sun

Robert R. Dockson Associate Professor in Business Administration & Associate Professor of Data Sciences and Operations, Marshall School of Business
University of Southern California

Disciplines: Business

Tianshu Sun's research conducted in collaboration with leading private and public sector platforms addresses how firms can use large-scale field experiments in conjunction with big data to improve business decisions. His current research focuses on understanding 1) how digital platforms can use IT-enabled and data-driven interventions to influence social sharing among individuals, and 2) how organizations can leverage mobile and Internet of Things to integrate individuals' online and offline experience. Tianshu has worked closely with a variety of organizations including Facebook and Alibaba. Many findings from these studies have been implemented by collaborating organizations. Tianshu has given over 70 talks at top universities and international conferences, and has research papers published in Management Science, Information Systems Research, and Journal of Health Economics. Tianshu's research has received 9 Best Paper Awards (ICIS, CIST, WITS, INFORMS) and has been supported by grants from Adobe and Marketing Science Institute.

Website: https://sites.google.com/view/tianshu-sun/home

Articles

4 Digital Strategies for Small Businesses Recovering Post-Pandemic
Road to Recovery

4 Digital Strategies for Small Businesses Recovering Post-Pandemic

By Tianshu Sun, USC May 20, 2021

Here are four research-based approaches for using digital technology to reconnect with customers.

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