Neeru Paharia is an Assistant Professor at Georgetown University’s McDonough School of Business. She conducts research on judgment and decision making, consumer behavior, signaling through brands, social media, political consumption, moral psychology, and digital marketing. Dr. Paharia previously served as the research director for the Edmond J. Safra Center for Ethics at Harvard University and as the executive director of Creative Commons. She holds a doctorate in marketing from Harvard Business School, an M.S. in public policy and management from Carnegie Mellon University, and a B.A. in economics from the University of California.