Why Entrepreneurs Shouldn’t Chase Media Buzz
By Andrew Zacharakis, Babson College & Alisa Jno-Charles, Indiana University
Entrepreneurs need to balance building the company and building the brand.
Alisa Jno-Charles
Disciplines:
BusinessAlisa Jno-Charles is a Ph.D. Student at Indiana University’s Kelley School of Business. Her research focuses on the relationship between startups, media, image and identity. Jno-Charles also has over a decade of private equity, public markets, and real estate industry experience. She co-founded the startups Oz and Papertrailer. Jno-Charles holds a Bachelor’s in Finance and an M.B.A. from Babson College.
