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Alisa Jno-Charles

Alisa Jno-Charles

Ph.D. Candidate, Kelley School of Business
Indiana University

Disciplines: Business

Alisa Jno-Charles is a Ph.D. Student at Indiana University’s Kelley School of Business. Her research focuses on the relationship between startups, media, image and identity. Jno-Charles also has over a decade of private equity, public markets, and real estate industry experience. She co-founded the startups Oz and Papertrailer. Jno-Charles holds a Bachelor’s in Finance and an M.B.A. from Babson College.

Website: http://www.alisabog.com/
Twitter: @alisabog

Articles

Why Entrepreneurs Shouldn’t Chase Media Buzz
Startup Strategy

Why Entrepreneurs Shouldn’t Chase Media Buzz

By Andrew Zacharakis, Babson College & Alisa Jno-Charles, Indiana University August 16, 2017

Entrepreneurs need to balance building the company and building the brand.

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