Disciplines: Business
Cheryl Wakslak’s research focuses on how people interact with others across various forms of distance. Much of her recent research looks at communication, exploring when people use more big-picture, abstract language versus more specific language, and how this influences the way they are perceived by others. Projects here focus especially on the role of gender, power, diversity, and perceptions of leadership and future potential. Cheryl is further interested in how these dynamics -- and other communication signals -- play out in the entrepreneurial space. She explores these interests using a variety of approaches, including experiments, field studies, and archival data analysis.