Dan Ariely

Dan Ariely is a behavioral economist dedicated to helping people live more sensible, rational lives. He is the James B. Duke Professor of Psychology and Behavioral Economics at Duke University. In addition to appointments at Duke's Fuqua School of Business, Center for Cognitive Neuroscience, Department of Economics, and School of Medicine, Dr. Ariely is also a founding member of the Center for Advanced Hindsight and the author of The New York Times bestsellers Predictably Irrational, The Upside of Irrationality, and The Honest Truth About Dishonesty. He has a Ph.D. in Business Administration from Duke University's Fuqua School of Business and a Ph.D. in Cognitive Psychology from the University of North Carolina, Chapel Hill.