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Lu Zhang

Lu Zhang

Associate Professor, The School of Hospitality Business
Michigan State University

Disciplines: Business

Lu Zhang is an Associate professor of Hospitality management in the School of Hospitality Business. She joined the Spartan family after receiving her Master and PhD degree from the school of hospitality management at the Pennsylvania State University. Her research focuses on two areas: hospitality information technology and marketing. She will be teaching the undergraduate information technology class as well as the graduate level IT course.

Articles

AI Influencers Can Now Rep Your Brand. Should They?
SALES PITCHES

AI Influencers Can Now Rep Your Brand. Should They?

By Lu Zhang of Michigan State University December 31, 2024

An expert from Michigan State offers marketers guidance on how to use virtual influencers.

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