AI Influencers Can Now Rep Your Brand. Should They?
By Lu Zhang of Michigan State University
An expert from Michigan State offers marketers guidance on how to use virtual influencers.
Lu Zhang
Disciplines:
BusinessLu Zhang is an Associate professor of Hospitality management in the School of Hospitality Business. She joined the Spartan family after receiving her Master and PhD degree from the school of hospitality management at the Pennsylvania State University. Her research focuses on two areas: hospitality information technology and marketing. She will be teaching the undergraduate information technology class as well as the graduate level IT course.
