On April 9, social media influencer Miquela Sousa (@lilmiquela) announced her 20th birthday on Instagram to her 2.6 million followers. In fact, it was her first birthday ever. Lil Miquela hit the social media scene in 2016 as a virtual 19-year-old Brazilian American. Only recently did this AI marketing tool, created by the virtual influencer startup Brud, “decide” to age.
One aspect of the post was entirely typical: product placement. In her birthday announcement, Lil Miquela sports boxer briefs from the streetwear brand Supreme and twin hair buns dyed in rainbow hues by LA-based stylist Daniel Moon. Lil Miquela has also worked with luxury brands, including Prada and Chanel, and currently brings in an estimated $11 million annually.
Read the full article from November 13, 2024 at Ad Week.
This article was produced by Footnote in partnership with the Michigan State University.
