The surgeon general has new social media guidelines. Minnesota already made some of them into law.
By Ravi Iyer of the University of Southern California
An expert from Michigan State offers marketers guidance on how to use virtual influencers.
Disciplines:
BusinessLu Zhang is an Associate professor of Hospitality management in the School of Hospitality Business. She joined the Spartan family after receiving her Master and PhD degree from the school of hospitality management at the Pennsylvania State University. Her research focuses on two areas: hospitality information technology and marketing. She will be teaching the undergraduate information technology class as well as the graduate level IT course.
By Lu Zhang of Michigan State University
On April 9, social media influencer Miquela Sousa (@lilmiquela) announced her 20th birthday on Instagram to her 2.6 million followers. In fact, it was her first birthday ever. Lil Miquela hit the social media scene in 2016 as a virtual 19-year-old Brazilian American. Only recently did this AI marketing tool, created by the virtual influencer startup Brud, “decide” to age.
One aspect of the post was entirely typical: product placement. In her birthday announcement, Lil Miquela sports boxer briefs from the streetwear brand Supreme and twin hair buns dyed in rainbow hues by LA-based stylist Daniel Moon. Lil Miquela has also worked with luxury brands, including Prada and Chanel, and currently brings in an estimated $11 million annually.
Read the full article from November 13, 2024 at Ad Week.
This article was produced by Footnote in partnership with the Michigan State University.
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