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Business Strategy

influencer
SALES PITCHES

AI Influencers Can Now Rep Your Brand. Should They?

Lu Zhang of Michigan State UniversityDecember 31, 2024January 9, 2025
AI Assistant
FUTURE OF WORK

Workers are Hungry for Guidance on Using AI, New Research Shows

Peter Cardon, University of CaliforniaJune 12, 2023November 2, 2023
smile closeup
BRAND LOYALTY

To Build Love for Your Brand, Focus on Customer Experience and Innovation

Hang Nguyen, Michigan State UniversityFebruary 14, 2023November 1, 2023
cubicle
AI in Workplace

AI Can Hurt Worker Morale When Managers Don’t Have These Specific Skills

Nan Jia, University of Southern CaliforniaJune 23, 2022October 31, 2022
game of chess
CEO Image Management

Research: Why CEOs Shouldn’t Take All the Credit

Nandini Rajagopalan, University of Southern California, Sun Hyun Park, Seoul National University, and Sung Hun (Brian) Chung, Rice UniversityMay 31, 2022October 31, 2022
packages
Product Returns

Product Returns are Wasteful for Companies and the Planet. Here’s How to Change That

Hitendra Chaturvedi, Arizona State UniversityMay 30, 2022October 31, 2022
factory workers
Corporate Social Responsibility

How Businesses Can Move from Just Green Initiatives to True Social Good

Tobias Schoenherr, Michigan State UniversityNovember 10, 2021October 31, 2022
futurism
Generalists, Specialists, and Tech

Don’t Underestimate the Role of Generalists in Innovation

Florenta Teodoridis, University of Southern CaliforniaOctober 15, 2021November 17, 2021
business start-up
VC Ownership Stakes

For Startups, It Pays to Partner With a High-Quality VC, Even If You Give Up Some Equity

Arthur Korteweg, University of Southern CaliforniaAugust 25, 2021November 17, 2021
small business
Road to Recovery

4 Digital Strategies for Small Businesses Recovering Post-Pandemic

Tianshu Sun, USCMay 20, 2021November 9, 2021
business presentation
Focus on the Future

Invest in Innovation Now to Be Competitive in the Post-COVID-19 World

Gina O’Connor, Babson CollegeMarch 26, 2021July 30, 2021
Gender equality
Gender Perception Gap

Small Wins Can Make A Big Impact On Gender Equality

Lyn Denend, Paul Yock, and Dan Azagury, Stanford UniversityNovember 6, 2020January 12, 2021
online shopping
ONLINE BOON

Can E-Commerce Save Retail?

Ruth BoltonOctober 19, 2020May 30, 2021
Person holding a lightbulb
Leadership in Crisis

We Need Entrepreneurial Leaders Now More Than Ever

Andrew Corbett, Babson CollegeSeptember 10, 2020January 12, 2021
Cars with Lyft and Uber signs
Sharing in Struggle

What Does The Coronavirus Crisis Mean For The Sharing Economy?

Davide Proserpio, University of Southern CaliforniaMay 19, 2020August 25, 2020
light bulb - innovation
Innovation vs. R&D

Real Innovation Requires More Than an R&D Budget

Gina O'Connor, Babson CollegeNovember 19, 2019July 9, 2020
leadership
The Entrepreneur Effect

There’s One Attribute That Makes An Entrepreneur A Great Long-Term Leader

Joel Shulman, Babson CollegeOctober 28, 2019December 6, 2019
Outlaw Innovators

The Myth of the Intrapreneur

Andrew Corbett, Babson CollegeJune 26, 2018August 31, 2018
Culture Clash

What Silicon Valley Gets Wrong (and Right) About Culture

Jay Rao, Babson CollegeMay 23, 2018May 23, 2018
Startup Strategy

Why Entrepreneurs Shouldn’t Chase Media Buzz

Andrew Zacharakis, Babson College & Alisa Jno-Charles, Indiana UniversityAugust 16, 2017
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