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BRAND LOYALTY

To Build Love for Your Brand, Focus on Customer Experience and Innovation

Hang Nguyen, Michigan State UniversityFebruary 14, 2023November 1, 2023
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Sections
  • Business
Topics
  • Business Strategy
  • Consumer behavior
  • Marketing

Do you have a brand you just can’t live without? Maybe you’re a geek for Apple products, buy all your shoes from Zappos or simply refuse to get your groceries anywhere but Trader Joe’s.

These companies might not appear to share much in common, but all three are household names with extraordinarily loyal followings. Their success stems from the ability to deliver exceptional customer experiences and develop innovative products and services that customers can’t get anywhere else. Consumers don’t just like these brands — they love them.

Read the full article at Venture Beat.

This article was produced by Footnote in partnership with Michigan State University Broad College of Business.

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Contributed by

Hang Nguyen

Hang Nguyen

Associate Professor, Michigan State University Broad College of Business
Michigan State University

Hang Nguyen is an associate professor of marketing at the Michigan State University Broad College of Business.

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