Disciplines:
BusinessDr. Hang Nguyen is an Associate Professor of Marketing and Co-Director of the Marketing Ph.D. program at the Eli Broad College of Business. She earned her Ph.D. degree from the University of Connecticut, where she was honored with the esteemed UConn Hall of Fame Award. Dr. Nguyen's research interests encompass Brand and Product Innovation, Digital Marketing, and Returns on Marketing Investments. Her research contributions have garnered numerous accolades, including the distinguished Emerald Literati Award in 2019 and multiple Best Paper Awards at top-tier American Marketing Conferences. Her scholarly work has been published in premier journals such as the Journal of Marketing Research, Management Science, International Journal of Research in Marketing, and Journal of Financial and Quantitative Analysis. Furthermore, Dr. Nguyen has been recognized as an outstanding teacher with multiple Teaching Awards at both the undergraduate and graduate levels. Dr. Nguyen's passion for imparting knowledge and mentoring the next generation of business leaders is evident in her innovative teaching approach and the positive impact she has on her students.
In addition to her academic achievements, Dr. Nguyen brings extensive professional experience to her role. She has spent over a decade excelling in business consulting, investment, and marketing research. Her expertise spans various critical domains, including new product development, brand portfolio management, venture launches, and promoting foreign direct investment in developing countries. Dr. Nguyen played a pivotal role in spearheading two multimillion-dollar projects that successfully attracted U.S. and German investment in Vietnam. Moreover, she has provided invaluable guidance to foreign investors seeking opportunities in Asian markets. Her industry insights were further honed during her tenure at Affinnova Inc., a leading global marketing technology company. Dr. Nguyen's ongoing collaborations with renowned market research firms such as the Kantar Group and Nielsen Corporation testify to her commitment to staying at the forefront of industry advancements.
By Hang Nguyen, Michigan State University
Do you have a brand you just can’t live without? Maybe you’re a geek for Apple products, buy all your shoes from Zappos or simply refuse to get your groceries anywhere but Trader Joe’s.
These companies might not appear to share much in common, but all three are household names with extraordinarily loyal followings. Their success stems from the ability to deliver exceptional customer experiences and develop innovative products and services that customers can’t get anywhere else. Consumers don’t just like these brands — they love them.
Read the full article at Venture Beat.
This article was produced by Footnote in partnership with Michigan State University Broad College of Business.
Get in touch about this workBy Ravi Iyer of the University of Southern California
Do you have a brand you just can’t live without? Maybe you’re a geek for Apple products, buy all your shoes from Zappos or simply refuse to get your groceries anywhere but Trader Joe’s. These companies might not appear to share much in common, but all three are household names with extraordinarily loyal followings. Their […]
By Hyo Kang of University of Southern California
Do you have a brand you just can’t live without? Maybe you’re a geek for Apple products, buy all your shoes from Zappos or simply refuse to get your groceries anywhere but Trader Joe’s. These companies might not appear to share much in common, but all three are household names with extraordinarily loyal followings. Their […]
By Lu Zhang of Michigan State University
Do you have a brand you just can’t live without? Maybe you’re a geek for Apple products, buy all your shoes from Zappos or simply refuse to get your groceries anywhere but Trader Joe’s. These companies might not appear to share much in common, but all three are household names with extraordinarily loyal followings. Their […]
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