BRAND LOYALTYTo Build Love for Your Brand, Focus on Customer Experience and Innovation Hang Nguyen, Michigan State UniversityFebruary 14, 2023November 1, 2023
Future of E-commerceHow “Buy Online, Pick Up In-Store” Gives Retailers an Edge Michael Ketzenberg, Texas A&M, and M. Serkan Akturk, Clemson UniversityMay 25, 2021August 25, 2021
Dining Dos & Don'tsThis Is What People Want in a Post-Pandemic Restaurant Experience JaeMin Cha and Carl Borchgrevink, Michigan State UniversityApril 28, 2021August 25, 2021
Eradicating IrrationalityCombating Bad Intuitions With Good Science Dan Ariely, Duke UniversityJune 18, 2014May 22, 2017
Better BusinessThe Benefits Of Buying Local Dawn King, Brown University & Joseph Ilacqua, Bryant UniversityMay 6, 2014October 17, 2018
Misdirected MoneyWhy We Try (And Fail) To Keep Sunk Costs Afloat Suzannah Weiss, FootnoteFebruary 28, 2014May 17, 2017
Best Foot ForwardRed Sneakers & Sweatshirts: The Surprising Upside Of Standing Out Silvia Bellezza, Francesca Gino & Anat Keinan, Harvard Business SchoolJanuary 22, 2014May 19, 2017
