Disciplines:
BusinessM. Serkan Akturk is an Assistant Professor of Management Science at Clemson University, College of Business. He holds a B.S. degree in Systems Engineering from Turkish Military Academy, MBA in Financial Management from Naval Postgraduate School, and PhD in Information and Operations Management from Texas A&M University, Mays Business School. At Clemson University, Dr. Akturk currently teaches Intermediate Business Statistics, MGT 3100. Previously, he taught undergraduate level Operations and Supply Chain Management course (SCMT 364) at Texas A&M University. Dr. Akturk's research appeared in leading academic journals such as Management Science, Journal of Operations Management, IISE Transactions, and Omega – The International Journal of Management Science. Dr. Akturk has presented his research at the annual conferences of the Institute for Operations Research and the Management Sciences (INFORMS), Production and Operations Management Society (POMS), and Decision Sciences Institute (DSI). He is also a member of the Manufacturing and Service Operations Management Society (MSOM), INFORMS Service Science, and the Decision Sciences Institute (DSI). Currently, Dr. Akturk serves as Associate Editor (AE) for Decision Sciences Journal, and as reviewers for Manufacturing & Service Operations Management (MSOM), Journal of Operations Management (JOM), Production and Operations Management (POM), and Omega - The International Journal of Management Science.
Disciplines:
BusinessMichael Ketzenberg is a Professor of Information and Operations Management at the Mays Business School at Texas A&M University and also holds a courtesy appointment with the Department of Finance. His research falls under the umbrella of supply chain management and focuses on the value and use of information for inventory management and management of closed loop supply chains, with significant overlap between the two. Michael also has broad interest in data analytics, with particular emphasis on machine learning applications in the area of FinTech. Dr. Ketzenberg’s research work has been published in several academic journals, among them, Harvard Business Review, Production and Operations Management, European Journal of Operational Research, and Journal of Operations Management. Prior to joining the Mays faculty, Professor Ketzenberg taught for six years at Colorado State University and for one year at George Mason University. He has over eight years of professional work experience as a project manager and systems developer.
By Michael Ketzenberg, Texas A&M, and M. Serkan Akturk, Clemson University
For all the talk of digital transformation in recent years, prior to the pandemic, many retailers continued to rely heavily on physical stores. In 2019, less than a third of U.S. retailers had implemented a digital transformation strategy, and just 4% of the 500 largest retailers offered online ordering with curbside pickup.
When the Covid-19 pandemic hit, the American retail landscape transformed overnight. Major brands shuttered storefronts and dove headfirst into a variety of omnichannel experiments, including services like curbside pickup; same-day home delivery; and buy online, pick up in-store (BOPIS). By the end of last summer, the share of retailers offering curbside pickup jumped to 44%. Brands that had long avoided prioritizing ecommerce, such as Costco and TJ Maxx, scrambled to set up online stores. Walmart launched two-hour home delivery in April of 2020, and Walgreens pharmacies implemented a BOPIS option in May.
Now, as lockdowns come to an end and the economy thaws out, many retailers are wondering whether these changes will stick around post-pandemic…
Read the full article online at Harvard Business Review.
This article was produced by Footnote in partnership with Texas A&M University Mays Business School.
Get in touch about this workBy Ravi Iyer of the University of Southern California
The pandemic rapidly accelerated the digital transformation of retail — but as lockdowns come to an end and the economy recovers, many firms are wondering what the future will hold.
By Hyo Kang of University of Southern California
The pandemic rapidly accelerated the digital transformation of retail — but as lockdowns come to an end and the economy recovers, many firms are wondering what the future will hold.
By Lu Zhang of Michigan State University
The pandemic rapidly accelerated the digital transformation of retail — but as lockdowns come to an end and the economy recovers, many firms are wondering what the future will hold.
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