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Sharing in Struggle

What Does The Coronavirus Crisis Mean For The Sharing Economy?

Davide Proserpio, University of Southern CaliforniaMay 19, 2020August 25, 2020
Cars with Lyft and Uber signs
Sections
  • Business
  • Technology
Topics
  • Airbnb
  • Business Strategy
  • Coronavirus
  • Gig Economy
  • Gig Work
  • Instacart
  • Labor Economics
  • Sharing Economy
  • Uber

The global health crisis has rocked the sharing economy. Uber and Lyft drivers have seen their incomes plunge as people shelter in place. Airbnb bookings have tumbled, and its services have been banned in some cities and states. Gig workers at a number of companies are protesting a lack of basic protections like hand sanitizer, cleaning supplies and sick pay.

This crisis has brought to a head problems that have been lurking in the wings for years. As a professor who researches the sharing economy, I’ve found that the features that make it so successful — especially its flexible, decentralized, independent workforce — create both unique opportunities and vulnerabilities. The stresses of our current situation have made these contradictions clearer than ever.

Will this public health emergency push the sharing economy to evolve? Or will it throw the entire business model into question?…

Read the full article at Entrepreneur.

This article was produced by Footnote in partnership with USC’s Marshall School of Business.

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Contributed by

Davide Proserpio

Davide Proserpio

Assistant Professor of Marketing and Business Administration, Marshall School of Business
University of Southern California

Davide Proserpio is an Assistant Professor of Marketing at University of Southern California Marshall School of Business. In his research, Davide seeks to measure and quantify the impact of digital data and platforms on industries and markets, particularly sharing economy companies like Airbnb. He holds a B.S. from Politecnico di Milano (Milan, Italy), an M.S. from Carlos III University (Madrid, Spain), and a Ph.D. in Computer Science from Boston University.

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