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Generalists, Specialists, and Tech

Don’t Underestimate the Role of Generalists in Innovation

Florenta Teodoridis, University of Southern CaliforniaOctober 15, 2021November 17, 2021
futurism
Sections
  • Business
  • Technology
Topics
  • Business Strategy
  • Futurism
  • Technological Innovation
  • Technology

Companies looking to leverage new technologies like A.I. often seek out specialists with deep subject expertise, but a team that mixes generalists and specialists is more likely to produce innovation.

Companies are always looking for the latest technology that will help them beat competitors, but technologies like artificial intelligence and blockchains are only as good as the people using them. If you want to leverage new technology to drive innovation, you need the right people on your team.

In today’s world, we increasingly prize depth over breadth, particularly in research-driven fields. Organizations often fixate on hiring niche experts while ignoring the role generalists play in innovation. However, my research as a professor at USC Marshall School of Business has shown again and again that to achieve innovation, you need both specialists with deep expertise in an area and generalists who can make unexpected connections across fields.

Read the full article at Fortune.

This article was produced by Footnote in partnership with USC Marshall School of Business.

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Contributed by

Florenta Teodoridis

Florenta Teodoridis

Assistant Professor of Management and Organization, Marshall School of Business
University of Southern California

Florenta Teodoridis is an assistant professor of management and organization at USC Marshall School of Business. Her research focuses on the economics of innovation and the impact of technology on society.

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