Anat Keinan is an Assistant Professor in the Marketing Unit at Harvard Business School. She received her Ph.D. in Marketing, with distinction, from Columbia Business School. At HBS, she teaches the core marketing course to first-year MBA students. Professor Keinan is the winner of the 2011 JCR Ferber Award. Her research on consumer behavior has been published in the leading marketing and psychology journals. Her work has been chosen by the New York Times as one of the "Best Ideas of 2006" and as a finalist for the Journal of Consumer Research 2009 best paper award. In addition to her academic background, Anat has served in the Intelligence Corps within the IDF, worked as an advertising manager for an Israeli financial services corporation, and served on the Board of Directors for an employment placement agency in Israel.