• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Footnote

Footnote.co

Showcasing research with the power to change our world

  • Facebook
  • Twitter
Footnote
  • About
  • Contributors
  • Partner With Us
  • Press
  • Projects
  • Academia
  • Business
  • Education
  • Government
  • Health
  • International
  • Science
  • Society
  • Technology
Anat Keinan

Anat Keinan

Associate Professor of Marketing, Questrom School of Business
Boston University

Disciplines: Business

Anat Keinan is an Associate Professor of Marketing at Boston University’s Questrom School of Business. Her research interests include branding, symbolic consumption, consumer wellness and well-being, luxury marketing, consumer self-control, authenticity, and the consumption of experiences. She received her Ph.D. in Marketing, with distinction, from Columbia Business School. Professor Keinan is the winner of the 2011 Ferber Award for her research on collectable experiences, and the 2018 AMA Erin Anderson Award for Emerging Female Marketing Scholar and Mentor. She was twice ranked by the American Marketing Association as one of the Top 50 most productive scholars in the premier marketing journals in the past 5 years. Her research was selected for the New York Times Magazine’s Year in Ideas issue, and recognized as the Journal of Consumer Research best paper award finalist in 2009, 2014, and 2017. Prior to joining BU, Professor Keinan was on the faculty of Harvard Business School for over a decade. Her HBS case studies on branding and luxury marketing have been featured in the HBS Premier Case Collection and Poets & Quants.

Articles

Why Is It So Hard To Relax Without Guilt?
Productivity Culture

Why Is It So Hard To Relax Without Guilt?

By Silvia Bellezza, Columbia Business School & Anat Keinan, Boston University October 7, 2019

Our obsession with productivity is bleeding over into our leisure time, making it harder for people to truly relax.

Red Sneakers & Sweatshirts: The Surprising Upside Of Standing Out
Best Foot Forward

Red Sneakers & Sweatshirts: The Surprising Upside Of Standing Out

By Silvia Bellezza, Francesca Gino & Anat Keinan, Harvard Business School January 22, 2014

Why do some top CEOs skip the suit in favor of casual wear? New research explores when bucking social norms can actually pay off.

sidebar

Footer

About Footnote

Footnote is an online media company that increases the impact of academic knowledge by making it accessible and engaging for new audiences.

Learn more about Footnote and our contributors.

Follow us on Facebook and Twitter.

Partner with us to increase the impact of your research.

Sections

  • Academia
  • Business
  • Education
  • Government
  • Health
  • International
  • Science
  • Society
  • Technology

Projects

  • Babson College
  • The Collaborative
  • Genomic Medicine
  • Making Research Reliable
  • Robotics
  • Works Cited Podcast

© 2025 Footnote