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Silvia Bellezza

Silvia Bellezza

Gantcher Associate Professor of Business in Marketing, Columbia Business School
Columbia University

Disciplines: Business

Silvia Bellezza is the Gantcher Associate Professor of Business in Marketing at Columbia Business School. Her research focuses on consumer behavior and symbolic consumption – how consumers use products and brands to express who they are and signal status. Professor Bellezza’s work uncovers the role of alternative signals of status (e.g., nonconforming behaviors, lack of leisure time) and establishes new perspectives on brand communities (e.g., the distinction between “Brand Tourists” and “Brand Immigrants”). Professor Bellezza’s research has been published in top-tier academic journals including the Journal of Consumer Research, Journal of Marketing Research, and Management Science. Her work has also received extensive coverage in popular media outlets such as the New York Times, The Wall Street Journal, The Washington Post, The Atlantic, and Scientific American. Before joining Columbia, she earned her doctorate in Marketing at Harvard Business School and worked in the marketing departments of L.V.M.H. and Dannon. Professor Bellezza currently teaches a core marketing course to MBA and executive MBA students.

Twitter: @S_Bellezza

Articles

Why Is It So Hard To Relax Without Guilt?
Productivity Culture

Why Is It So Hard To Relax Without Guilt?

By Silvia Bellezza, Columbia Business School & Anat Keinan, Boston University October 7, 2019

Our obsession with productivity is bleeding over into our leisure time, making it harder for people to truly relax.

Red Sneakers & Sweatshirts: The Surprising Upside Of Standing Out
Best Foot Forward

Red Sneakers & Sweatshirts: The Surprising Upside Of Standing Out

By Silvia Bellezza, Francesca Gino & Anat Keinan, Harvard Business School January 22, 2014

Why do some top CEOs skip the suit in favor of casual wear? New research explores when bucking social norms can actually pay off.

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