Disciplines:
BusinessKristin Diehl's research examines how people anticipate, experience, and remember events that unfold over time. In particular, she is interested in how taking photos during such experiences affects consumers’ enjoyment and memories of the experience. She also studies how consumers search for and use product information, particularly in environments where search costs are low, assortments are large, and recommendation tools may be available.
Professor Diehl has published, among others, in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Personality and Social Psychology, Journal of Experimental Psychology, and Psychological Science. In 2010, she received the Early Career Award from the Association for Consumer Research.
Professor Diehl is President-elect of the Association for Consumer Research and a member of the Editorial Review Boards of the Journal of Consumer Research, the Journal of Marketing, and the Journal of Consumer Psychology.
Professor Diehl teaches classes on consumer behavior and consumer insight. Previously, she taught at the University of South Carolina and Duke University.
By Kristin Diehl, University of Southern California
Today, nearly everyone has a phone in their pocket, and there is zero cost to pulling it out and snapping a photo. Many of us snap away, collectively churning out over 1.4 trillion digital photos each year. 4.5 billion pictures are shared daily on WhatsApp alone, to say nothing of Instagram, Snapchat, Facebook and other platforms.
There is growing resistance to this phenomenon, with phones and selfie sticks being banned by municipalities, schools, and museums. Taking pictures on our phones is often seen as part of a broader, problematic trend of constant device and social media usage that harms our mental health, especially among young people.
However, the reality is a bit more complicated.
Read the full article at Venture Beat.
This article was produced by Footnote in partnership with University of Southern California Marshall School of Business.
Get in touch about this workBy Ravi Iyer of the University of Southern California
Today, nearly everyone has a phone in their pocket, and there is zero cost to pulling it out and snapping a photo. Many of us snap away, collectively churning out over 1.4 trillion digital photos each year. 4.5 billion pictures are shared daily on WhatsApp alone, to say nothing of Instagram, Snapchat, Facebook and other […]
By Hyo Kang of University of Southern California
Today, nearly everyone has a phone in their pocket, and there is zero cost to pulling it out and snapping a photo. Many of us snap away, collectively churning out over 1.4 trillion digital photos each year. 4.5 billion pictures are shared daily on WhatsApp alone, to say nothing of Instagram, Snapchat, Facebook and other […]
By Lu Zhang of Michigan State University
Today, nearly everyone has a phone in their pocket, and there is zero cost to pulling it out and snapping a photo. Many of us snap away, collectively churning out over 1.4 trillion digital photos each year. 4.5 billion pictures are shared daily on WhatsApp alone, to say nothing of Instagram, Snapchat, Facebook and other […]
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